Latino Celebrities Show the Diversity of Hispanics

No Escape From The Incessant Dream - 918 Words

There is no escape from the incessant dream. It encompasses every factor of the modern American lifestyle. It all begins with The American Dream, in which everyone strives to become part of something bigger then themselves. The obsession, that supposedly defines how happiness can be obtained. But happiness is not, contrary to the beliefs of the American Dreamers, measured on a checklist including 2.5 kids, 1 dog, 1 cat, baby blue house in suburbs, white picket fence, 2 car garage, and a perfectly manicured lawn. That image is a facade over the ever-crumbling ash heaps of our world. It is impossible to measure one s life or happiness on a scale of coffee spoons, cars, or annual income, yet many people continue to plug away like machines for no other reason than to make the money that they honestly believe will bring them true happiness. This idea is everywhere, leaving much of America longing for a life that does not exist and working toward a goal that could never be reached in this lifetime. Madonna Marsden said it best when she stated that, â€Å"From Ben Franklin in the 1740’s to Ross Perot in the 1990’s, money means power, status, and respect† (134). For everyone this dream may be different, yet the concept remains unchangeable. Marsden also stated, With hard work comes achievement, and with achievement comes material comforts of the American Dream and sometimes even great riches and a place in history (134). The Presidency of the United States of America is an officeShow MoreRelated Analysis of The Day of the Locust by Nathanael West Essay916 Words   |  4 PagesAnalysis of The Day of the Locust by Nathanael West Nathanael West’s The Day of the Locust tells the story of people who have come to California in search of the American Dream. 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Evaluation of Leadership at Coca Cola free essay sample

On October 24th 1997 Doug Ivester took over as the 10th CEO and Chairman of Coca Cola, the world’s largest soft drink company, after the tenure of his predecessor Roberto Goizueta came to an abrupt end due to his sudden and unexpected death. In the 16 years as CEO of Coca Cola Yale-educated Goizueta earned himself a reputation of setting high objectives and achieving all of them. Growth in total annual sales from $5 billion in 1981 to $18. 5 billion in 1997 and rises in net profits and company’s market capitalization of 700%, respectively 4000%, underline his more than successful leadership (Walter, Knopp Reavis 2005). In 1997 analysts expected former company president Doug Ivester, 50, who received unanimous support from the company’s board in the election process for the new CEO, to continuously meet annual financial targets set in the Goizueta era. The company’s board was completely convinced of Ivester’s qualification for the leading position in as he had already proven himself within in various tasks and jobs over the past decades (Walter, Knopp Reavis 2005). â€Å"Whenever he sets a target, he hits it† (Morris 1998) is a quote of board member Allen recorded at that time which describes the general perception of Ivester in 1997. Goizueta himself saw a â€Å"godsend† (Hays 2004, p. 36) in Doug Ivester, an aggressive worker, but most of all a financial mastermind. They worked together closely for more than a decade, kept on posting spectacular gains and beat market expectations constantly. Also, Goizueta referred to Ivester as his â€Å"partner† (Walter, Knopp Reavis, p. 4), his predetermined successor, the one he carefully groomed to give him the experience and expertise in essential leadership skills (Morris Sellars 2000). Nevertheless, only 26 month later in December 1999 Doug Ivester was pushed to resign from his job as the head of the company on account of outsized pressure from board directors who had lost confidence in his leadership. Under his tenure return on equity declined significantly from 57% in 1997 to 35% in 1999. (Morris Sellars 2000) Thus, the question arises, why did such a successful and celebrated manager fail at the very highest corporate stage and why did his tenure turn out as management story full of leadership lessons? In this paper Ivester’s behaviour, actions, and traits are discussed in coherence to leadership literature and theories to evaluate his approach to leadership and to draw recommendations for the future selection of CEOs at Coca Cola. Leadership Evaluation of Douglas Ivester Given Ivester’s financial background as an accountant at Ernst Young who at first worked for Coca Cola as an external auditor and was subsequently hired by officials in 1979 to work for the company’s financial department (Walter, Knopp Reavis 2005), his approach to business and work was about being direct and analytical (Hays 2004). Morris Sellars (2000) mention his total focus on discipline within his work approach and his deep conviction of the fact that organizations that are highly disciplined entail most creativity. In accordance to Walter, Reavis Knopp (2005) he was an introverted, even blunt leader who emphasized structure as a key issue in his leadership approach. Ivester compared business operations with chess games and imposed rigid control systems within the company. People referred to him as a brilliant and ambitious â€Å"adding-mashine† (Hays 2004, p. 34) until he was elected the new CEO of Coca Cola in 1997. At this point in time, his biggest strengths arguably turned into his biggest weaknesses when his tasks changed from executing corporate strategy to setting corporate strategy, representing and leading a global multinational corporation. Ivester’s lack of flexibility and undersized cognitive ability became obvious in his inflexible acquisition strategy of Cadbury Schweppes despite rising European regulatory concerns in 1998 and his misinterpretation of the contamination scandal in Belgium in 1999 when Ivester ignored the perception of the European population which was still sensitized by Britain’s ’94 mad-cow disease. In this respect Bazerman Chugh (2006) argue that total focus can limit awareness, an essential prerequisite for leadership. After all, Ivester’s misjudgements and failures in both cases turned out to be extremely costly and unfavourable for the company’s image (Walter, Knopp Reavis 2005). This indicates that Ivester simply lacked these character traits which Kirkpatrick Locke (1991) claim to be essential personal traits of successful leaders. In accordance to the situational leadership model of Hersey and Blanchard (1988) leaders are also required to adjust their styles contingent on present situations and the maturity of their followers. Being resistant to any kind of advice Ivester nevertheless kept on telling his employees what to do as he was convinced to know everything better than his employees (Morris Sellars 2000). His leadership was described as a â€Å"one-man highwire act† (Morris Sellars, p. 114+). This also portrays his arrogance and his underdeveloped emotional intelligence – people even referred to him as â€Å"the iceman† (Hays 2004, p. 174). Goleman (1998) argues that emotional intelligence includes five critical components. Besides self-awareness and self-regulation emotional intelligence perceives social and motivating skills as well as empathy as essentials for leadership success. Ivester, however, commonly showed no interest in small talk, he even discouraged staff by inappropriate criticism and intimidations. In general he refused to motivate and empower his employees. On account of his rigidity regarding corporate structures Ivester minimized information, responsibility, authority and trust provided to his staff demanding steady notifications and justifications about every single action (Hays 2004). He did so regardless of the fact that empowered people tend to be more committed to their tasks and as a result more creative and higher performing (Campling et al. 2008). Ivester who detested risk and kept his focus on the â€Å"sure-thing single† (Morris Sellars, p. 14+) ignored that innovative and sustainable successful companies require a certain extend of risk and flexibility. (Barsh, Capozzi Davidson 2008) Evaluating the leadership approach of Doug Ivester additionally it is to mention that effective leadership requires power to influence other people’s behaviour. Campling et. al. (2008) distinguishes between position power in the form of reward, coercive and legitimate and personal power in the form of expert and referent sources of power. The latter sources of power demand knowledge, charisma and interpersonal skills. Having established a rigid control system, Ivester exclusively relied on legitimate power to get things done (Hays 2004). Whetten Cameron (1991) argue that successful leadership requires all types of power and appropriate use to achieve goals and to pursue a shared vision in the long run. As such, Ivester’s leadership approach can basically be described as contrary to the one of his predecessor Robert Goizueta who considered management as a â€Å"people-relations business† (Walter, Knopp Reavis, p. 3). They complemented each other perfectly as long as they were leading the company together and Ivester flourished in his role as the financial mastermind of the company (Hays 2004). But as soon as Goizueta was gone it became obvious that Ivester who â€Å"knew the math, but not the music† (McKay, Deogun Lublin 1999) was not only unable to share visions and goals (Morris Sellars, p. 114+). On top of that he was not even able to set up clear visions and values for the company itself as â€Å"he seemed to lose sight of the big picture† (Morris Sellars, p. according to his oversized focus on details and numbers. Being a leader with visions and the ability to communicate them in a compelling sense however is an important characteristic of transformational leadership which Gardner (1998) urges to be the appropriate leadership style in settings with continuous and vast changes to retain sustainable corporate success. This leadership style requires charismatic leaders that inspire staff members with thorough uses of personal power, empowerment, motivation, rewards and intellectual stimulation. As previously discussed in the evaluation of Douglas Ivester’s leadership approach neither did he apply any of those tools nor did he value them at all. In accordance to Bass (1985) Ivester could best be described as a transactional leader as someone who is more methodical and structured in his leadership approach. This leadership style however is considered to be insufficient to cope with challenges and demands of dynamic work settings (Campling, et al. 2008). Recommendations concerning the election of a new CEO for Coca Cola In retrospect on his 26 month long tenure as the CEO of Coca Cola it became more and more obvious that Ivester emphasised â€Å"substance over style† (Morris Sellars, p. 114+). For more than a decade excellent financial expertise made him the perfect second in command but subsequently his narrow-mindedness also prevented him from being a successful leader. Given the tremendous impact of the selection of the CEO in the life of an organization the board of directors at Coca Cola Company are ought to be more careful in setting selection criteria regardless of the eligibility of internal candidates. Primarily, a strategic fit and leadership capability of candidates are essential and given the leadership lessons evaluated in this paper the election of an external candidate providing adequate leadership experience can often be the logical and more reliable choice in many cases. According to the evaluation of deficits in Doug Ivester’s leadership approach the board is therefore strongly recommended to consider characteristics of transformational leaders in their CEO-selection process who can accomplish excellent performance predominately by â€Å"providing followers with a vision that instills true commitment† (Johns Saks 2008). Also considering the fast changing organizational and economical environment this paper argues that future CEOs at Coca Cola need to embody not only flexibility but also proven skills in cognitive ability. Leaders have to be able to focus on the big picture and make the right decisions especially in times of crisis and change. On top of that the global dimension and worldwide operations of Coca Cola deserve attention within the selection process. Thus, future leaders of Coca Cola need to provide a global mindset, high tolerance for ambiguity and cultural adaptability. In accordance to Petrick et al. (1999) excellent global leadership competencies, which complement transformational leadership, will meet the demand for sustainable competitive advantage and result in superior corporate performance in the 21st century.

Symbolism In Native Son Essay Example For Students

Symbolism In Native Son Essay The novel Native Son was published by Richard Wright in 1940. The book represents the tragedy of Bigger Thomas, a black boy raised in the Chicago slums during the great depression. Wright uses symbolism extensively in the novel. There is even symbolic meaning behind the titles of each of the three parts of the novel. It is symbolism that allows Wright to explain the entire novel in the first few pages. Even though symbols are widely used in the novel, there are only three that are very important. The three most important symbols are the black rat, blindness, and the kitchenette. One of the major symbols in Native Son is the black at in the first chapter of the novel. The rat symbolizes the fate, feelings, and actions of the main character. The parallels between the rat and Bigger Thomas are unmistakable. The black rat is seen as an invader and is killed. The same eventually happens to Bigger later in the novel (Lee 50). Robert Lee argues that the black rat is symbolic of several things. According to Lee, one symbolic function of the black rat is that it sets up a motif that resonates throughout the novel. The rat points forward to the figure Bigger himself will become, the part-real, part-fantasy denizen of a grotesque counter Darwinian world in which uman life-his own, Marys, Bessies-seems to evolve backward into rodent predation and death. Whether in pursuit or the pursued, Bigger becomes damned either way, just as he victimizes others while doubling as both his own and societys victim. These inner meanings of the novel also lie behind Wrights three-part partition of fear, flight, and fate (Lee 51). We will write a custom essay on Symbolism In Native Son specifically for you for only $16.38 $13.9/page Order now Secondly, the rat is symbolic of the terrified helplessness of the Thomas family and Biggers response to it: The rats belly pulsed with fear. Bigger advanced a step and the rat emitted a long thin song of defiance. Bigger crushes the rat utterly and, in triumphant bravado, launts the bloody corpse in his sisters face, enjoying her terror. Lee recognizes the significance of this episode of fear, rage, and violent action. He states that the entire novel is an extension, with the roles inverted of this chilling metaphor (Lee 58). Finally, the killing of the rat is symbolic of Biggers attempt to assert himself as someone important. Lee argues that Bigger actually hated his family. He hated them because he knew that they were suffering and that he was powerless to help or protect them. The killing of the rat represents, perhaps, Biggers one chance to protect his other and younger siblings as the patriarch of the Thomas family (Lee 68). Edward Margolies views blindness, which affects everyone throughout the novel, as the most important symbol. He believes that Wright uses blindness to illustrate the relationship between the races. His symbolic use of blindness illustrates how blind whites are to the humanity and existence of black people. Whites prefer to think of blacks in easily stereotypical images-in images of brute beast, or happy minstrel. They are incapable of viewing blacks as having sensitivity and intelligence. Even well meaning people like the Daltons re blind to the suffering of blacks. The Daltons lavish millions of dollars on black colleges and welfare organizations-while at the same time they continue to support a rigid caste system that is responsible for black degradation in the first place (Margolies 45). To support his belief, Margolies illustrates how this symbolic blindness affects all of the characters. Bigger is blind to the realities of black life as well as to the humanity of whites. Bigger vaguely discerns the white enemy as white tides, icy white walls, and looming white mountains. He is therefore unable to accept Jans offer of riendship, because he blindly regards all whites as symbols of oppression. Mary, Jan, and Max are just as blind to the humanity of blacks as the others-even though they presumably want to enlist blacks as equals in their cause. .u4f8a4b1689611c9927c23c1254785c21 , .u4f8a4b1689611c9927c23c1254785c21 .postImageUrl , .u4f8a4b1689611c9927c23c1254785c21 .centered-text-area { min-height: 80px; position: relative; } .u4f8a4b1689611c9927c23c1254785c21 , .u4f8a4b1689611c9927c23c1254785c21:hover , .u4f8a4b1689611c9927c23c1254785c21:visited , .u4f8a4b1689611c9927c23c1254785c21:active { border:0!important; } .u4f8a4b1689611c9927c23c1254785c21 .clearfix:after { content: ""; display: table; clear: both; } .u4f8a4b1689611c9927c23c1254785c21 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u4f8a4b1689611c9927c23c1254785c21:active , .u4f8a4b1689611c9927c23c1254785c21:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u4f8a4b1689611c9927c23c1254785c21 .centered-text-area { width: 100%; position: relative ; } .u4f8a4b1689611c9927c23c1254785c21 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u4f8a4b1689611c9927c23c1254785c21 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u4f8a4b1689611c9927c23c1254785c21 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u4f8a4b1689611c9927c23c1254785c21:hover .ctaButton { background-color: #34495E!important; } .u4f8a4b1689611c9927c23c1254785c21 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u4f8a4b1689611c9927c23c1254785c21 .u4f8a4b1689611c9927c23c1254785c21-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u4f8a4b1689611c9927c23c1254785c21:after { content: ""; display: block; clear: both; } READ: Memento EssayFor Mary and Jan, Bigger is an abstraction- a symbol of exploitation rather than someone whose feelings they have ever tried to understand. Mrs. Daltons blindness is symbolic of the blindness of the white liberal philanthropic community (Margolies 50). Margolies believes that in all cases but Mrs. Daltons, blindness is psychosomatic. Like others, however, Mrs. Dalton has a spiritual handicap as well as a physical one. She and her husband, as Max points out, cannot see the malevolent condition, which they serve and perpetuate. Similarly, Mary and Jan cannot see the emptiness of their charity. At different points in the novel Bessie is blinded by tears and fright, while Bigger is blinded by snow, light and rage. In the presence of Jan and Max he feels transparent and invisible. At the end of the novel Max groped for his hat like a blind man. The two abstract conceptions, love and justice, which inform Native Son are also traditionally blind (Margolies 52). Finally, Margolies argues that only one person, Bigger vercomes this symbolic blindness. Bigger gains a kind of sight in the novel. The sight Bigger gains is distorted though. It is made up of images that appear when one holds a magnifying glass close to the face, and then moves it further and further away from ones eyes until the picture reflected in the glass comes in at once clearly and upside down. Bigger begins the story seeing everything in a haze. The sight, which he eventually achieves, is in sharp focus, but out of whack (Margolies 55). Dan McCall differs from both Lee and Margolies. McCall argues that the most powerful symbol Wright uses in Native Son is the kitchenette. He views the opening scene as symbolic of how people driven so closely together are driven violently apart. The kitchenette throws desperate and unhappy people into an unbearable closeness of association, thereby increasing latent friction, giving birth to never-ending quarrels of recrimination, accusation, and vindictiveness, producing warped personalities. The full recognition of how the kitchenette forms Biggers sensibility-or how it deprived him of one- is what makes this symbol so important (McCall 3). McCall points to the kitchenette as the reason why Bigger thought the way he did. The kitchenette constantly eminded Bigger that he is black, and that is how he is supposed to live. The kitchenette is responsible for making Bigger black crazy. He is incapable of nonracial thought. His obsession produces what McCall calls the state of exaggeration. This state of exaggeration serves to show the emotional intensity with which Bigger attacks ordinary, daily problems (McCall 5). This state of exaggeration is clearly seen in the kitchenette, argues McCall. It is seen in the overwhelming fear of being looked at that the Thomas family has. On the first page of Native Son, when people get out of bed, the first words are Turn your head so I can get dressed. Day after day in the ghetto that is the call to society; and on the second day of Wrights novel, Vera repeats the line Turn your head so I can get dressed. Even when one is dressed, the fear and horror of being seen continues (McCall 6). McCall argues that Wrights point is to show that for those urban slum dwellers the folk culture was swallowed in unbearable closeness. This emptiness and fear of being looked at Bigger carries with him all day long. The scene which begins the book is present at the very center of the crime where Bigger is hysterical at not being able to get the entire human form into a tight place. He has to cut off the head. Biggers head, his sensibility, was cut off in the kitchenette (McCall 7). Without the use of symbolism, Native Son would not have had the impact it did. Bigger Thomas symbolizes the truth about the relationship between blacks and whites. Native Son had a huge impact in America because it exposed the horrible truth about that relationship. Bigger Thomas symbolically represents the consequences of a relationship based on abuse, inequality, and fear. However, in order to understand Bigger Thomas, one first must understand the symbolism behind the black rat, the kitchenette, and the element of blindness.

Sceond Cut Exam 2 SIS Essays Essays (954 words) - Education, Science

Siddarth Luthra Herndon 8-10 HR393 Character Count:1,645 Writing Prompt (SIS 1) I am most definitely an innovator. I love to improve and modernize things all the time. I used to be a big fan of Lego robotics, and I would always build robots from Legos using the instruction set that came with it. When I ran out of things to build with the instructions, I went searching online for more things to build. I came across a Rubik's Cube Solver. I used my Mindstorms EV3 Legos and built the robot. When I tried it out, unfortunately, it did not work. I spent days checking the sensors and making small tweaks to the robot, buying new pieces, changing the coding, and so much more. After multiple weeks of spending at least an hour a day changing parts, 3D printing parts, innovating the coding, and learning how to solve the Rubik's Cube myself, I finally was able to finish a successfully working Rubik's Cube Solver with my Lego set. When I was improving the robot, I was also documenting what I was doing so I added everything I did to the original instructions, and then cr eated my own instructions. Later on, I emailed the person to originally create the robot and told him the problems I ran into and sent him my improved code for the robot and my improved instructions. When he looked over my ideas, he added my instructions and coding to his website. Another time was when I fixed my 3D printer from catching on fire, and improved it by making pieces from another 3D printer to fix mine. I believe that my skills of innovation will be very useful in a STEM school, because I can help change things for the better, and show people how I evaluate things to work. I never give up on trying to make things better and improved. SIS 2 Character Count:1,598 Many people want to grow up and live a life where they have a lot of money from being famous, becoming a doctor, lawyer, or another high paying job. My goal in life is a goal that involves my passions in life. I want to combine my passions and make a living out of it. My passions are music and STEM, more specifically in the math, technology and engineering related areas. I play the trombone, piano, drum set, and I DJ. I also build 3D printers, do technology related competitions, and do high level math. I want to incorporate technology with music and make a living out of it. There is a person that goes by the name of DJ Enferno, he is a DJ himself and uses technology, to make himself an amazing DJ. He makes remixes using his own software, other software, and different MIDI devices. I want to be similar to him, I want to make my own software and build my own DJ mixer, controller, and turntables, to make myself an amazing DJ. I believe that with the help of a STEM school, I can do that because, I can learn from a community of STEM oriented people, on how to do things like building music related machines, and making my own software. A STEM school could give more opportunities to learn about more of what I want to do in life. My base high school, would give me opportunities that every student has, when I want to have opportunities that help me be unique and different, because to accomplish a different goal, I must have different opportunities. A STEM oriented community of learners, will help me reach my goals, because my goals require Science, Technology, Engineering, and Math. SIS 3 Character Count:1,647 I participate in a competition called Technology Student Association (TSA). In TSA there are many events, group and individual events. I am currently in a group event, and my role in the group is being the leader and making sure everyone is having a good time. My group is working on a problem that was given to use and we are using Arduino circuit boards and other items to build a type of pair of glasses that can help blind people know where they are going. In my group there have been times

Country risk strategic planning Essay Example

Country risk strategic planning Essay Example Country risk strategic planning Paper Country risk strategic planning Paper Nominated for Oscar film ‘Charlie and the chocolate factory’ (2005) directed by Tim Burton, Charlie as a small kid with big mind endeavors to find golden ticket to visit chocolate factory wherein varieties of chocolates viz. , lollipop, candies, chocolate bars and chewing gum are some of favorite snack of children although lollipops are another name for ‘cavities on a stick’. In the end, Charlie owns the biggest factory of chocolates in the world. The moral that is drawn out of this film, ‘nothing is impossible’ in business in order to become rich and famous, provided with right attitude, aptitude and a bit of fortune or luck. Also in this competitive world of global business, finding an area of opportunities is also an art to establish business with perfect business plans and supporting systems. France wines are one of the oldest and most revered by Popes and Princes whether it is red wine or black wine. Further according to researchers, a good wine extends health benefits such as in reducing cardiovascular diseases and ischemic stroke. Weather and climate conditions of various countries also necessitate consumption of wine which is why wine has been the most favorite beverage of French. Mode of entry France is Europe’s biggest diversified country having 60 million population and in producing industrialized economy with a GDP of $1. 4 trillion. France has always been center for international trade and commerce frontiered by Germany, Spain, Italy, Switzerland, Luxembourg and Belgium. Wine Business Monthly report 2005 states that most of the successful global wineries are in U. S although France has market for domestic brands, over the years, consumers began to use wines which are imported into France and with the changing times, new flavors of wines are being introduced into the country. Strategy In France every business must be registered with the Chamber of Commerce with a qualified accountant and also get an understanding whether business is being launched as a micro business which must show a turnover of 27,000 euros per annum and it will determine tax structure. Formalities of documents and payment of cheques in euros has to be made. Further strategy to launch product in the market must be through consumer forum and surveys periodically to know the feedback from the consumers about newly introduced wines. Control and evaluation Periodical research, feedback, evaluation of performance in wine market and find local suppliers in the market who can demonstrate product with efficient strategies of marketing. Further plans must be made to make improvements in the product offering better taste and flavor as wine market in France is saturated and consumers will always on the look out for new flavors as a matter of necessity. Contingency plan Launching of new brands of wine always face a threat of rejection or failure in the market in winning the taste of consumer. R. H. Philips winery had launched four new brands whereas each brand has it own variety, purpose, unique in packing with an appropriate reason. Conclusion Scope of wine business in France is large whereas keeping French speaking staff and a professional accountant are a must to be successful in wine business in France. References Charlie and the chocolate factory (2005) Accessed on 16 March 2007 imdb. com/title/tt0367594/ Gide Loyrette Nouel, Guide to doing business in France Accessed on 16 March, 2007 lexmundi. com/images/lexmundi/PDF/guide-france. PDF A step-by-step guide to setting-up business in France Accessed on 16 March, 2007 frenchentree. com/france-employment-work-jobs/DisplayArticle. asp? ID=20546 Sales Marketing Accessed on 16 March, 2007 winebusiness. com/SalesMarketing/webarticle. cfm? dataId=44324

Ebook-Importance of technology in Retailing Assignment

Ebook-Importance of technology in Retailing - Assignment Example In the modern society and in the field of retail business, technology has taken a very significant role in the success of retail ventures (Jha, 2009). These different facets of technology include information systems like inventory control systems, customer record systems and business intelligence tracking (Jha, 2009, pp. 153). Due to the foreseen importance of technology in the working of modern retail business, this paper will explore the impact of technology on global retailing and also explore its impact on retail marketing in the UK. Further, the paper will explore the STP of retail marketing in the UK and also study the field of e-commerce. Advances in technology have led to an overlap in the traditional and the digital channels of retail marketing, which is evident from the dominant role of competitive intelligence and constant monitoring (Motorola Solutions, 2014). The trends that demonstrate the impact of technology in the global retail marketing field include that there has been a huge growth in the collection of customer-centric data. This information is used to offer indicators about the changes in the buying behaviours of customers (Deloitte). In the light of these modern global trends, visionary retailers have employed the technologies that personalize the shopping experiences of their customers; the implementation of these technologies has afforded better information and interconnectedness to customers (Motorola Solutions, 2014). The power of predictive data analytics has continued to offer retailers more access to structured and unstructured data; this change has enabled retailers to develop better insights about consumption trends and the behaviours of shoppers (Siegel, 2013). Forward-looking retailers are using different channels to do their retail marketing. The omnichannel outlook offers retailers, the opportunity to guarantee their